BABYLON 2k · PRODUCT RESEARCH · 2 OCTOBER 2026

A useful answer should become a useful next step.

TaxBuzz patterns that Beth 2.0 can adapt for Philippine founders, with clear priorities and evidence boundaries.

Recommendation: make Beth a continuing business case, with clear answers, saved facts, visible evidence and a prepared human handoff. These are product hypotheses; TaxBuzz’s public pages do not prove conversion or retention improvements.

Pattern	Public evidence	Adaptation for Beth	Priority / state
Start from the problem	TaxBuzz’s homepage offers example concerns and paths into AI assistance or professional help. Homepage	Begin with “What is worrying you?” Accept a paragraph; extract several facts, confirm the proposed job, and keep help available without forcing a sale.	In demo Live conversation and concern-led entry points.
Evidence beside advice	Its professional AI product advertises cited scenario research and expert feedback. AI capabilities	Use BIR, SEC, DTI and other relevant Philippine primary sources. Show retrieval dates and distinguish source-backed guidance from a specialist-reviewed conclusion. Never award a review badge automatically.	Partly in demo Live references and preliminary guidance; formal reviewer workflow remains.
Documents built from the case	TaxBuzz describes customised intake forms, proposals and engagement documents. About	Generate a Babylon 2k report from confirmed facts: plain-language concern, proposed scope, indicative pricing, assumptions, documents to prepare and the specialist brief. Ask for sensitive documents only in the later admin stage.	In demo Report and document checklist; an engagement letter needs approved terms.
Know why a specialist fits	A public profile combines service lines, industry focus, location, reviews and a consultation request. Example profile	Show three candidates with a reason, exact profile and fit-check questions. Extend Babylon’s directory with verified specialties, industries, languages, practice rights, remote service, availability and fee basis before ranking these dimensions.	Next priority Current demo uses published location and qualification categories. It does not invent reviews or verified skills.
A prepared consultation	The same profile offers a request form rather than forcing the customer to restart their enquiry. Consultation handoff	Carry the case brief into the appointment request. Distinguish requested, accepted, rescheduled and completed. Show fee and availability before confirmation.	Local demo Sign-in, preferred-time requests, tentative calendar export, cancellation and exact profile links work. Message delivery and real calendars need integration.
A reason to return	Public AI pages emphasise ongoing professional workflows; chat history is exposed in the public page interface. This motivates a continuity design, not evidence of a measured retention effect. Workflow description	Let founders save a case and resume with “What has changed?” Next, add a specialist-approved recurring work calendar, document readiness and service status. Ask permission before reminders; verify deadlines for the founder’s entity and obligations.	Added to demo Saved cases and appointment requests in My workspace. Scheduled reminders are proposed.

The return journey

Concern → understandable answer → confirmed job → indicative range → suitable professional → prepared consultation → saved case → next milestone. The return visit should start from saved facts, then ask about changes in sales volume, records, hiring, locations or legal structure.

Keep the questionnaire easy

What happened, or what are you trying to do?
Where is the business based, and what kind of business is it?
Which registrations do you actually have? DTI registration is not evidence of BIR registration.
Roughly how many monthly entries or employees are involved?
Are the records current, and is there an official notice or stated deadline?
“Here is the job I think would help. Does that sound right?”

Ask only the next missing fact. A founder who supplies several facts in one message should not face six repetitive questions.

What to measure

Useful first visit: founder confirms that the answer addressed the concern.
Good scoping: specialist accepts the proposed scope without major corrections.
Successful handoff: request becomes an accepted consultation; measure this separately from clicking a profile.
Meaningful return: founder resumes a case and completes a real milestone, rather than simply opening the page.
Trust: unsupported advice, outdated citations and professional corrections are tracked and reviewed.

What needs to be connected next

Babylon website sign-in; specialist availability and acceptance; approved service and pricing records; permissioned document collection; reviewer identity and review timestamps; request delivery; and consented notifications. The prototype saves data on this computer and does not send specialist messages.